Wie Insurtechs Versicherung neu erfinden wollen

„Seit drei Jahren sind Insurtech-Startups ein Thema. Sie bieten nicht nur nützliche Lösungen für Versicherer und deren Vertrieb. Inzwischen entstehen in Deutschland immer mehr Online-Versicherer, die ersten von ihnen kommen auch nach Österreich. Hierzulande ist die „digitale Affinität“ aber noch niedrig.

Startup-Unternehmen haben sich vorgenommen, „Nischenprobleme“ zu lösen, die von großen IT-Playern nicht abgedeckt werden. Im Bereich der Versicherungen bedeutet das, dass immer mehr der „Platzhirsche“ Nischenlösungen von Insurtechs einkaufen.

Die Branche ist noch sehr jung. Die ersten Insurtech-Startups, die sich zum Ziel gesetzt haben, die Versicherungsbranche zu revolutionieren, entstanden vor drei Jahren. Mittlerweile sind es in der DACH-Region mehr als 100 geworden. Mehr lesen

TOP 5 explanations, why the digitalisation is not relevant for the insurance industry

In the last month I had the possibilities to discuss the „insider“ status with insurance managers (CEO`s and leaders from insurance companies). What is their opinion and mindset from the digital transformation?

I have collected for you my experience with the top 5 five explanations or excuses from insurance CEO’s and leaders, why the digital transformation is not relevant for their insurance company. I realised my mindset, my community, you as my Social Media friends are more motivated to understand and create a new way, new possibilities for the next generation. Sorry for my honestly words, but this is the reallity as well.:-)

Here you can find some insights from the „other world“ of insurance, but as real world as well.

  1. 1. „digitalisation is not something else than automatisation“ – in the last 5-6 years, I try to motivate the insurance industry, that this „journey“ is not only to buy a software, not only to install artifical intelligence or chatbot, this are more activities. E.g. to find new business models, to create amazing real time processes, marketing campagne and solutions, transforming the organisation and to understand the „exponentional thinking“.
  2. 2. „we are not interested in digitalisation, because, the IT colleagues -software engineer and data sciences are very expensive, our back office colleagues are cheaper“ – yes, this is true, but as leaders of a company, is this really a vision?
  3. 3. this topic is related to point 2: „unfortunatly IT colleagues is very difficult to find, because if you are talented, they will found own companies as a startup. Because founding a startup is a hype in our country.“ Of course, because some goverment recover the power of startups from the economic side too.
  4. 4. „Mrs. Krizsan, I have 3 years to get retired, why should I innovate? My results, premium, profit are going very well. It`s not necessery to change“. But I would ask, do you have the same situation in 10 years as well? Because the decision from today, can make results only some years later (or earlier:-).
  5. 5. „we don`t want to be „first mover“, because the insurance as a product you can`t protect by patent and we have to check, is the solution good or not. We are in a waiting position“ – yes, this is true as well. But if you want to be in the business tomorrow, you have to be different, you have to do other, creative solutions for your clients.

And, and, and…I could continue the stories, but I don`t want to demotivate you, because you are a future oriented manager with the right mindset about the future of insurance.

Let`s innovate with my personally motto: „the way to create your innovative insurance“  See you again at #MOI2020 in Vienna at 14-15.09.2020!

Why do we need more digital leader in the insurance industry?

The insurance industry is working on digital process optimalisation. They are  learning a lot: how can we develop new business models and special new service models, to support the needs of clients and to achieve the „heart of customers“.

For this purpose they use a design thinking approach, analysing trends and using business model canvas. But they shouldn‘t learn only methods, but also how new technologies like artifical intelligence, blockchain, internet of things or predective analitics work. This combination is very important to be „fit for the future“, to be a digital leader! Because the digital leaders will be the winner and as you know „the winner takes it all“! 😊 I think, most of our challenges are coming from the complexity of digital transformation and the complexity of the insurance branche. How should we start? Should we start with processes, products, organisation, clients or employees? Should we cooperate with a startup or should we be a startup, as digital insurer or should we found a venture and invest in startups? Mehr lesen